Tuesday, September 14, 2010

Bay area CFOs wrangle with government, tigers, doctors and more - Tampa Bay Business Journal:

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William C. Brown, When Brown took over as CFO at MercuruEnterprises Inc. nine years ago, the companyu had audits and budgets monthws overdue and a litany of issues with Under Brown's leadership, the Clearwater company has made an accounting 180-degree turn, and revenues have increased by 50 During the same time, staff levels in accountingh and technology have been reducedd from 16 to nine. Brown continued his forward thinking in 2007 bycreatint new, detailed financial analysids of revenue segments and productes -- including plans for a new respiratory airwagy product -- and improving retirement plan options.
Scott Lowe, For Surgery Partners and CFO Lowe, 2007 was a year of moving and The company, which provides development and managemengt for physician practices and multisite ambulatory surgery centers, uppeds its annual sales by 56 During Lowe's tenure, net revenuesd have risen, due in part to the acquisition or constructionm of eight ambulatory surgery centers. Lowe cited credibilityt with the medical communitu and aggressive research efforts to target market and specific ambulatory surgery centers for acquisitionn as important strategic initiatives forSurgert Partners, which is based in Tampa. Jeffregy P. Seligsohn, Old Harbor Bank The St.
Petersburvg roots of Seligsohn mesh well with the locak philosophy of OldHarbor Bank, wherer Seligsohn serves as CFO. Seligsohn, a King High School graduatse who was born on MacDill AirForcs Base, was a veteran of the St. Petersburgt banking industry before he helpeds start Old Harbor Bankin 2003. With the guidancee of the trumpet-playing motorcycle enthusiast, Old Harbod has steadily increased by an average of morethan $4 million per year duringt the last three years.
Finding the righty products and services for local businessew and consumers requires a feel for the peoplse in the TampaBay area, something that Seligsohn'e community involvement has affordec him ample opportunity to Kenneth J. Cruley, Senior VP, Secretary and CFO If Cruley's management philosophy was expresse d in terms of breakfasteating habits, it might go somethingf like "come early, eat often and neverf be full.
" When Cruley arrived in 1996 as CFO of Firsr Watch, the daytime-only dining restaurant had 12 locations in five First Watch, which was founded in Bradenton in now has 78 locations in 11 Cruley worked with the company's independently ownef and operated First Watch franchises to consolidate the restaurants into First Watch Restaurants a restructuring that put the company in a better position to Annual sales at First Watcb rose from 2005 to 2007, and the company plans to open 100 restaurants by 2009. Aris Streamlining financial operations has been the hallmar kof Rogers' initiatives as CFO of America II a semiconductor distribution and supply chain management compan in St.
Petersburg. Rogers has revamped the company's enterprisse resource planning systems, improving the accuracy and timeliness of information delivery and increasinggprocess efficiencies. The changes, which required that Rogerw galvanize the efforts of diverse personnel and put America II in a bette position for future growtj and have improvedthe company's relations with supply chain Rogers, who also servew on the board on the Florida Amateur Wrestlin g Association, joined America II in 1993.
Deann The Sembler Company If shopping for a financial manager that valuesx efficiencyand accuracy, it would be hard to find a bette r buy than Wojcicki, CFO of The Sembler a nationally known developer of shopping centerse based in St. Wojcicki, who joined in 1989, is responsible for processinbg thousands of transactionsevery

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